Review of 2016

eleganzachristmas

As another year draws to an end, it’s an ideal time to mull over the past 12 months and reflect on the highlights this year has brought us at Freedom Refreshments…

2016 has been a great year for Freedom Refreshments, with our daughter company eXpresso PLUS making great headways, LTT Vending steadily growing and Fitness Vending continuing to expand.

We’ve also continued to grow and flourish relationships with our customers including The Southern Co-operative Group and McColl’s who have installed more of our coffee to go solutions across their sites. We’ve also welcomed lots of new faces into our portfolio, such as Mole Valley and JET, whose great feedback and positive comments have led to the creation of an array of case studies published on our websites.

eXpresso PLUS attended and exhibited at many trade events, building rapports and increasing our brand presence. We started the year by attending the Nisa Expo in April which followed on from us being accredited as a preferred supplier to the group. It was the optimum opportunity for us to meet many store managers and introduce them to the range of services we offer.

We ended this year’s calendar of events at the lunch! show in London, networking with an array of potential customers from independent stores to nationwide companies, it was a great way to meet industry experts, share knowledge and discuss the current development of the market.  lunch! Show was also our platform to unveil the Lavazza Prontissimo range, during the two day event we officially launched the range and had a showcase selection to exhibit.

Our superb Lavazza Eleganza solution was also busy this year, picking up not one but two awards! Firstly, a certificate for ‘Great New Idea’ at the National Convenience Show for its sophistication and forward thinking innovation, followed by a bronze award in the Innovation Challenge at the lunch! Show for its advanced technology and sleek design, all of which was assisted by a rhyming speech!

It wasn’t only the Lavazza Eleganza who was winning awards, LTT Vending was once again recognised as an Investor in People, demonstrating their commitment to their people. Additionally, Freedom Refreshment’s Marketing Manager was awarded Top New Talent by The Grocer! Congratulations all.

This year our portfolio of solutions from Freedom Refreshments has continued to expand, making our wide range even more robust with the additions of; Klix, Flavia Creation 500 and the Lavazza Prontissimo range. We’re lucky to have such a strong range of solutions as it ensures we have something for everyone, no matter the industry! Thank you to all our partners for not only supplying us with fantastic and innovative products, but for their continued support.

Our internal team has also grown dramatically, with many new colleagues from sales, marketing, operations, services and more! Demonstrating our commitment to building a strong team to see us through 2017 and beyond.

We hope everyone has enjoyed the year as much as we have and we would love to hear your highlights of 2016. We would like to end by wishing everyone a Merry Christmas and Happy New Year!